Real people have said these things. People that remain blissfully unaware of the huge shift that is rapidly taking place in the way the world communicates. Forward-thinking companies are very much aware of this shift and are taking it seriously by making Social Media Marketing (SMM) a key part of their overall marketing strategy.
For those who remain unconvinced and decide to stick with proven, traditional mediums, we say go for it. Put an ad in the Yellow Pages or the newspaper, stuff flyers in people’s mailboxes or come up with a jingle for a radio ad. But they should ask themselves, who looks up anything in the phonebook anymore? How much does it cost to put one half sized ad in an obscure section of the local newspaper? Has a jingle ever sold anything, ever?
Social Media is far more cost-effective than any traditional means of marketing and promotion. It is also targeted so that every dime that spent goes to reaching those who are in your target audience. Not only can you reach your audience, but you can also connect and interact with them. There is the opportunity for genuine dialogue. What does this mean? Here it is in bullet points for those who’ve just skipped the 14 lines of compelling copy:
- Save money when compared to traditional media
- Drive qualified traffic to your website
- Increase your brand recognition
- Engage with your target market
Stiletto Marketing knows that Social Media is not a fad, but rather a fundamental shift in the way the world conducts business.
