Many arguments against the power of social media stem from the fact that face-to-face interaction is fundamentally different than the exchanges that take place on Twitter, Facebook, and any number of other social media platforms. I had the chance to hear Malcolm Gladwell speak on Innovation and limitation at F5 Expo last week and while I did agree with his main point, that social media is not something to replace the strong ties we build through interacting with one another in person, I didn’t think this idea was at all original or thought provoking. In fact, I though it was beyond obvious to most, if not all, of us in the room.

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