You know who we trust? Our friends. Our families. Our respected peers.

You know who we don’t really trust? Faceless companies.

Yet the vast majority of marketing campaigns are less than personal and follow the traditional model of companies pushing the discussion in one direction.

I can’t be the only one having an issue with this.

So how might the opposite of this look?

Let us use as our example the evil entity known as Rogers Communications. The parent company of everyone’s least favorite wireless brands Rogers and Fido. Now I could write a whole post on all the horrible things that Rogers/Fido do to their customers, but for the sake of brevity do a search on twitter for #rogers and #fail…case made.

Is it just me that sees a massive opportunity for Bell and Telus to not only steal some customers away from a rival, but also to tap into the voices that those around us trust?

If I were Telus and Bell, I’d be searching on Twitter and making a list of say 10-20 people who are extremely unhappy with Rogers/Fido. I’d then go to these people and explain that you would like to take care of them, get them on better packages, with better customer service, better phones and get them away from the evil Rogers/Fido.